Extra ad networks › Meta

3. Meta Audience Network

Facebook and Instagram advertisers. Needs a payout account and app review. Advanced1–3 days

Before Meta shows any ad, you need:

A Facebook account with two-step login on
A Meta business portfolio
A payout account and a tax form
Your app live on Google Play
Meta reviews your app (up to 3 days)

If you stop half-way nothing breaks: Meta simply does not bid, and Google keeps filling your ads as before.

You will copy these into AdMob:

Placement ID

Open Meta sign-up →Open Meta dashboard

Steps

Tick each step when done. Your ticks are saved on this device.

Open Meta Monetization Manager (business.facebook.com/pub/start), click Get started and then Create new account with your Facebook login.
Fill in your business details, create a property, and pick Android as the platform with your Google Play link.
Click Add a new payment account and finish the payout details (a Finance admin of your business portfolio must do this).
Choose Google AdMob as the Mediation platform and click Create placement.
Pick the ad format (Banner, Interstitial, Rewarded or Native), click Create, copy the Placement ID and click Done (make one placement per AdMob ad unit).
In AdMob go to Mediation and click Create mediation group (or open an existing one), choose the format and platform Android, and add your ad units.
In the Bidding card click Add ad source, pick Meta Audience Network, then click "Acknowledge & agree and Continue" to sign the partnership.
Click Add mapping, paste the Placement ID for each ad unit, click Done, then click Save.
Add Meta's line to your app-ads.txt and add Meta to the GDPR and US state regulation ad partner lists in AdMob "Privacy & messaging".

Watch out for

Meta does not bid until the app/property is reviewed (can take up to ~72 hours) and a payout account is added; with no payout details you receive no Meta ads.

Only placements created with Google AdMob as the mediation platform work in AdMob bidding; there is no waterfall fallback, so no app open ads from Meta.

Enable test mode in Meta's UI (or register test devices) when testing; live Meta ads often do not fill on emulators or for the developer's own account.

app-ads.txt

Copy your line from Monetization Manager (the app-ads.txt section of your property/account settings). Fixed format: 'facebook.com, <your Meta publisher/business ID>, DIRECT, c3e20eee3f780d68'. The ID in the second field is per account.

Put it together with our app-ads.txt maker →

Who pays you

the network pays you directly (set up payout in their dashboard): Meta's own setup requires a payout account in Monetization Manager > Payouts, added by a Finance admin of your business portfolio.

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